The advertising industry is a global, multibillion-dollar business that serves as a conduit between manufacturers and consumers.
What is Advertising?
Advertising is a means of communication with the users of a product or service.
What are Advertisements?
Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values through your advertisments.
What is Online Advertising?
Online Advertising is the art of using the internet as a medium to deliver marketing messages to an identified and intended audience. There are many different types of online advertising:
- Social Media Advertising
- Content Marketing
- Email Marketing
- SEM (Search Engine Advertising) - including PPC
- Display Advertising - including banner advertising & retargeting
- Mobile Advertising
Display advertising usually made up of branded photos, videos, graphics or rich media content, are placed on third party websites, which when clicked, refer the user back to your own website.
The first rule of advertising is that your adverts have to be seen to have any effect. "Using digital media and social media to get your information out there, especially to the younger generation, was already a trend.
Due to the long memories that the advertising and marketing industries have "Brands are always reminding people that they exist", that's why some businesses will always maintain advertising, no matter how bad things get, so that they stay in the consumer's mind, even if consumer spending falls. It pays to keep your brand in the consumer's eye".