The Word of Mouth Marketing (WOMM), also called Word of Mouth Advertising (WOMA). Traditionally, word of mouth marketing was spread from one person to another based on recommendation.
In today’s hyper-connected world, a single recommendation can have far greater impact – leading to Word Of Mouth Marketing (WOMM) or Word Of Mouth Advertising strategies to capitalize on the opportunity.
Research has shown that, 92% of people trust recommendations from friends and family over any other type of advertising.
Even academic research into WOMM has proven its effectiveness in conversion.
Natural Word of Mouth vs. Amplified Word of Mouth
- Natural Word Of Mouth: Natural WOM occurs naturally when people become advocates because they are happy with a product and have a natural desire to share their support and enthusiasm.
- Amplified Word Of Mouth: Amplified WOM occurs when marketers launch campaigns designed to encourage or accelerate WOM in existing or new communities.
From There GBN got the idea of creating a marketing plan that is based on word or mouth marketing, to market their services and products, by giving the opportunity its Independent representatives (IRs) to use the pre-designed marketing plan and encourage them by sharing a decent percentage of the profit.
We have created six powerful types of income in our compensation plan to enable the IRs to get the maximum profit from the work done. However, we have chosen the 2x10 Forced Matrix System because of its supportive mechanism for the team work.
Please CLICK HERE to download our Business Opportunity for more detailed information.
Please CLICK HERE to watch our Business Opportunity for more detailed information.