Marketing strategies "Business Plans/Opportunity" are used by businesses to promote their products and services. It is also used to aware the customers about the features, specifications and benefits of company’s products. It is focused on encouraging targeted population to buy those specific products and services.
There are different types of marketing strategies available, the two main types are:
- Business to business (B2B) marketing
- Business to consumer (B2C) marketing
And the most common form of marketing is the Business to Consumer (B2C) marketing that can be done in different methods even without experience or long-hours studying, to become a professional in this marketing strategy.
How is that done?
Paid Advertising: Can be obtained throw traditional approaches like TVCs and print media advertising. Also, internet marketing which includes paid advertising or PPC (Pay per click).
Cause Marketing: Cause marketing links the services and products of a company to a social cause or issue.
Relationship Marketing: This type of marketing is a customer building focus by enhancing existing relationships with customers to improve customers’ loyalty.
Undercover Marketing: This type of marketing strategy focuses on marketing the product while customers remain unaware of the marketing strategy.
Word of Mouth: Totally relies on what impression you leave on people. It is traditionally the most important type of marketing strategy. When you give quality services to customers, it is likely that they’d promote you.
Internet Marketing: Usually happens over the internet. All the marketing items are shared on the internet and promoted on various internet platforms.
Transactional Marketing: In transactional marketing the retailers encourage customers to buy the promoted products with shopping coupons, discounts and huge events.
Diversity Marketing: It covers different aspects like cultural, beliefs, attitudes, views and other specific needs.
GBN offers the All-in-One Marketing Strategies through unique Business Plans combined together.